When you advertise on EM Clerkship, you are reaching into the future of Emergency Medicine (EM). We are a deep niche podcast that has had tremendous organic growth since starting in 2016 and are currently at the stage where most medical students choosing to enter Emergency Medicine (MD, DO, PA, NP, and paramedic students) are listening to it as part of their training. We have received hundreds of organic, unsolicited, 5-star iTunes reviews since we first started recording. I encourage any potential sponsors to read these to get a better idea of how our listeners feel about the show.
EM Clerkship is essentially an educational repository of mini-lectures and practice cases about Emergency Medicine topics, with a specific focus on helping medical students stand-out on rotations (“clerkships”) and get good letters of recommendation. We cover some topics in less than 10 minutes, some topics more in-depth, and recently we have been adding practice cases as well (“Round 1, 2, 3, etc”). The majority of the content is evergreen with thousands of annual downloads still occurring on our oldest content (chest pain, patient presentations, headaches, etc).
Our audience is primarily college educated students working on their professional degrees or EM resident physicians early in their training. They listen from around the world but primarily from the US, Canada, Australia, UK, Saudi Arabia, New Zealand, and Japan. In many cases, US listeners will be working full-time in Emergency Medicine and receiving six-figure salaries within 5 years.
They are targeting an extremely stressful and fast-paced specialty, but that’s why they like it! There is nothing they hate more than being bored. They will be working on holidays, nights, and weekends, but the trade off is that they have a schedule that allows for significant discretionary time, usually only working 3-4 days per week or “7 on/7 off”. Once they complete training, they commonly invest this free time in their families, side-hustles, or other (classically thrill-seeking) hobbies. Products that appeal to these outside interests will be successful.
About the Host
Host Name: Zack Olson, MD
Zack Olson is a board certified emergency medicine physician practicing in Columbus, OH. He has been actively involved with medical education since starting residency in 2016.