Empowered Entrepreneur, a business podcast for fitness professionals, is hosted by fitness industry veteran Pete McCall, who scours the fitness business landscape to find examples of people who are willing to share their failures (and successes). Empowered Entrepreneur offers insights into niche marketing, funding, operations, systems, management, cash flow, and more, all through the fitness business lens.
The audience includes fitness entrepreneurs: Club owners (large and small), personal trainers who own studios or are sole proprietors, and those interested in launching fitness and wellness products. The podcast supports these listeners by sharing tried and true insights, as well as practical tips and resources to help them succeed.
About the Host
Host Name: Pete McCall, MS
Besides working with individual clients and teaching group fitness classes, Pete McCall has more than a decade of experience educating personal trainers around the world including teaching for both the American Council on Exercise (ACE) and the National Academy of Sports Medicine (NASM). Pete’s personal philosophy is that fitness is, “Having the ability to do what you want to do when you want to do it.”
Pete is Master Trainer for several respected fitness organizations, an education consultant and blogger with ACE, a blogger and content contributor to 24Life – the online magazine of 24 Hour Fitness, an online educator for NASM, an adjunct faculty in exercise science at both Mesa Community College and San Diego State University and a group fitness instructor for both Equinox and the YMCA.
His intimate knowledge of the industry combines with his easy-going professionalism and rapport to create a fun, user-friendly production.
The show will be produced by IDEA Health & Fitness Association and distributed through our parent company, Active Interest Media (AIM), through the AIM Podcast Network. This Empowered Entrepreneur is a featured component of IDEA's digital business publication, entitled IDEAfit Business Success which is distributed to 30,000 Fitness Professionals every other month.
The podcast will be marketed by IDEA through all available digital channels including:
200,000 email list
150,000 social media followers.
In addition, Active Interest Media will promote the podcast to all brands within the Healthy Living Group, including Yoga Journal, Muscle & Performance, Oxygen, and more which will effective triple the total reach,