Once Upon a Crime is a true crime podcast that’s written, produced and edited by me, Esther Ludlow. Each series covers one type of crime and details specific cases within that topic. Some of the episodes in the series “Fatal Fans” covered John Lennon’s murder and Ronald Reagan’s assassination attempt. In “Killer Kids” I detailed the case about America’s youngest serial killer as well as the only known female school shooter - a 16-year-old girl. In other series I’ve covered crimes in the art world, the tragic or mysterious deaths of musical icons and and killer couples. I have a very loyal audience and it grows every week. Besides listening to the podcast I also have listeners who interact with me frequently on Twitter, Instagram, Facebook and a Facebook fan page. I write each one of my episodes and my listeners have come to feel they “know” me and I love to offer them discounts and testimonials about great products and services. I haven’t had any official sponsors yet, but, for example, I asked them to make a donation to their local animal shelter over the holidays and I got a lot of great feedback of people sharing where they donated. I’m a storyteller and plan to incorporate any sponsors ads into the fabric of the show so that it feels seamless and organic and really connects with the audience.

The New Books Network ("NBN") is a consortium 81 of author-interview, subject-specific podcasts ("channels"). We publish 100 episodes a month, have an archive of over 5,000 shows, and we serve (that is, our listeners download) 15,000 episodes a day across all channels. We can easily include ads on any or all of those 30,000 daily downloads for any period of time. Our audience is educated, wealthy people, most with higher degrees.

The show is about safety mostly but covers a lot of information related to human Organizational Performance. A lot of large companies continues to look into this to see how it can improve their organization. Safety FM usually is ranked on the education top 200 chart and ranked within top 200 of all categories (occasionally). The audience consists of safety professionals and high-end computing.