Lawson Media
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Description
The Defrag is your daily guide to the latest news you should care about. Whether it's technology, business, politics, science, or culture - we'll explore current events and help you organise your thoughts on the issues that matter. Launching February 2021.
We see the audience of The Defrag as being largely 25-35-year-old young professionals with plenty of disposable income. They are millennials who have grown up online, and are likely to be influential in the organisations they work for. Our audience will likely have a keen interest in technology, business, innovation, and science.
We see the audience of The Defrag as being largely 25-35-year-old young professionals with plenty of disposable income. They are millennials who have grown up online, and are likely to be influential in the organisations they work for. Our audience will likely have a keen interest in technology, business, innovation, and science.
Podcast Information
About the Host
Host Name: Kristofor Lawson
Kristofor Lawson is the founder of Lawson Media, and an accomplished journalist. He has interviewed many of the world’s leading startup minds working on everything from artificial intelligence, to jetpacks, and even 3D printed food.
Kris has experience in senior editorial and digital positions at some of Australia’s largest media organisations including the Australian Broadcasting Corporation, SBS, News Corp Australia, and Network Ten.
- Awarded two innovation grants from the Walkley Foundation for Journalism.
- Finalist at the 2017 Melbourne Press Club Quill Awards.
- Highly Commended for Consumer Tech Journalism at 2018 ACS IT Journalism Awards.
Publishes
Daily on Mon, Tue, Wed, Thu, Fri
Recent Episodes
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Audience Demographics
Gender
|
Male
70%
|
Female
30%
|
Age
| 12-17 | 0% | |
| 18-24 | 20% | |
| 25-34 | 45% | |
| 35-44 | 20% | |
| 45-54 | 10% | |
| 55-64 | 3% | |
| 65+ | 2% | |
| Median Age: 34 | ||
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