Lawson Media
The Defrag
Active
Reach
|
Downloads per Episode
20,000
|
Hosting Provider
Art19 (IAB Certified) IAB Certification
Publishes
Daily on Mon, Tue, Wed, Thu, Fri
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Description
News can be overwhelming and fragmented. That why we're launching The Defrag. Our daily news publication and podcast will explore the intersection of technology, business, politics, science, and culture. We'll ask hard questions, challenge ideas, and help bring some order to the news. Launching January 31, 2022.
The target audience for The Defrag is 25-35-year-old young professionals with plenty of disposable income. They are millennials who have grown up online, and are likely to be influential in the organisations they work for. Our audience will likely have a keen interest in technology, business, innovation, and science. We anticipate that 70% of our audience will be men and 30% women. Based on previous shows we're also anticipating that 50% will be US based.
The target audience for The Defrag is 25-35-year-old young professionals with plenty of disposable income. They are millennials who have grown up online, and are likely to be influential in the organisations they work for. Our audience will likely have a keen interest in technology, business, innovation, and science. We anticipate that 70% of our audience will be men and 30% women. Based on previous shows we're also anticipating that 50% will be US based.
Podcast Information
About the Host
Host Name: Kristofor Lawson
Host Residence Country: Australia
Kristofor Lawson is the founder of Lawson Media, and an accomplished journalist. He has interviewed many of the world’s leading startup minds working on everything from artificial intelligence, to jetpacks, and even 3D printed food.
Kris has experience in senior editorial and digital positions at some of Australia’s largest media organisations including the Australian Broadcasting Corporation, SBS, News Corp Australia, and Network Ten.
- Awarded two innovation grants from the Walkley Foundation for Journalism.
- Finalist at the 2017 Melbourne Press Club Quill Awards.
- Highly Commended for Consumer Tech Journalism at 2018 ACS IT Journalism Awards.
Kris has experience in senior editorial and digital positions at some of Australia’s largest media organisations including the Australian Broadcasting Corporation, SBS, News Corp Australia, and Network Ten.
- Awarded two innovation grants from the Walkley Foundation for Journalism.
- Finalist at the 2017 Melbourne Press Club Quill Awards.
- Highly Commended for Consumer Tech Journalism at 2018 ACS IT Journalism Awards.
Recent Podcast Episodes
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Audience Demographics
Gender
|
Male
70%
|
Female
30%
|
Audience Percent by Country
| United States | 50% |
Age
| 12-17 | 0% | |
| 18-24 | 20% | |
| 25-34 | 45% | |
| 35-44 | 20% | |
| 45-54 | 10% | |
| 55-64 | 3% | |
| 65+ | 2% | |
| Median Age: 34 | ||
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