Cold Ones is a podcast created by well known YouTubers Anything4Views and Maxmofoe featuring top YouTubers and internet celebrities as guests. The premise of the show is that it is a laid back environment where the hosts and guests can crack open "cold ones" and talk. The goal of Cold Ones is simple; get interesting people drunk enough to talk about things they never would when they’re sober. The show is not only a popular podcast, but every episode is also a video (podcast) on YouTube averaging anywhere from 600K views to 3M views on the video alone. Recent guests include some of the biggest stars on the internet such as PewDiePie, Gus Johnson and more. The audience is a male-heavy, 18-25 audience that intersects with gaming and internet culture. Because of Cold One's ability to bring out never before heard stores from their guests, Cold Ones has built a highly engaged, cult audience. Their video podcast format allows for creative brand integration opportunities. The loose format of the show allows the hosts to really sell the product through funny skits, on camera-stunts and long tangents which all translate to authenticity for the brand, and thus lift.