The Not Old Better Show
The Not Old Better Show
Science & Medicine, Society & Culture
Every brand has stories to tell—stories to engage, inform, surprise, delight, and impact an intended audience, but that will also deliver on measurable business goals. My role, throughout my career, is as the conduit between brand and consumer.
...
ry sponsor familiar, knowing that the "line" can't be crossed over between "selling" and being objective, but that content, genuine content can go far further. I am familiar with healthcare sponsorship (The Not Old Better Show is currently the exclusive podcaster for the Smithsonian, and my shows always consider health, wealthiness, and other Smithsonian topics. My audience demands this knowledge.)

I am published in AARP, Huffington Post, Changing Aging Magazine, and my audience is over 500000 per show. (you can see this, with public metrics, via https://soundcloud.com/notoldbetter where over 12MM "Likes" "Listens," and "Comments" are publicly available, evidencing my active, engaged audience. iHeartRadio is a great place for my audience to find our show, and because of the "app" nature, it is easily found on many auto manufacturer in dash systems. This familiarity, and "radio-like" nature, is excellent for my audience.

If you'd like to see a great video, featuring my discussion of sponsors, their role, and my approach, please check this out (it's super brief): https://vimeo.com/178518739 or, this simple landing page gathers hundreds of thousands of names for my email lists, check it out: https://wiseintro.co/thenotoldbettershow Here is our listing on AudioMack, which tells a wonderful story about us, too: http://www.audiomack.com/song/notoldbetter/nob-jodi-picoult-interview

Here is my value proposition to you:
1) With a focus on "better" aging, conversation, engagement, and joy, The Not Old Better Show delivers "better" results, more efficiently and with "better" results, than any other 55+ publication. Our slogan is more than just a slogan: "Talk About Better..."
2) Using the right technology for my 55+ audience, including smartphone and tablet apps (let's talk about the use of these tools very soon, as you'll be impressed with their effective inclusion among my offerings), I anticipate active growth in my audience, who are passionate about communicating with one another, and want a "community" to share with, grow with, and conduct their business with.
3) The Not Old Better audience is there because they're eager to learn, eager to grow, and eager to change the face of aging because their buying power, consumption patterns, and sheer numbers, want to learn about new products, services and opportunities for growth.

I have much more to share, and lots of metrics reports, data, and important stories...let's talk soon.

thanks.
Paul Vogelzang
Host, The Not Old Better Show

PS: ask me about my use of Facebook Instant Articles, and my placement in Apple News!!

Available Podcast Ad Spots
On the checkout page you will be able to define your target air dates, desired ad placement (beginning, middle, or end of the show), and preferred ad style (host live read or pre-recorded audio).

Ad Spot Reach
Approximately how many downloads on average each episode receives within the first 60 days of airing.
Cost Qty
10-Second Shout Out Ad
10-second audio ads use around 25 words. Simply provide the podcaster with information about your product, service, or event and they will create the 10-second ad with you. Ads can be live read during the podcast or you can supply a pre-recorded audio file.
I will promote your business, product, service, event for 10 seconds on my podcast.
50,000
$500
CPM $10
30-Second Sponsored Ad
30-second audio ads use around 75 words. Simply provide the podcaster with information about your product, service, or event and they will create the 30-second ad with you. Ads can be live read during the podcast or you can supply a pre-recorded audio file.
I will promote your business, product, service, event for 30 seconds on my podcast.
50,000
$750
CPM $15
60-Second Sponsored Ad
60-second audio ads use around 150 words. Simply provide the podcaster with information about your product, service, or event and they will create the 60-second ad with you. Ads can be live read during the podcast or you can supply a pre-recorded audio file.
I will promote your business, product, service, event for 60 seconds on my podcast.
50,000
$1,000
CPM $20
Sponsored Review
I will review your product or service on my podcast.
50,000
$1,250
CPM $25
Guest Interview
I will interview you on my podcast.
50,000
$1,500
CPM $30
Song Play
I will play your song on my podcast.
50,000
$500
CPM $10
Podcast Promo
I will promote your podcast on my podcast.
50,000
$250
CPM $5

Reach

50,000
Approximately how many downloads on average each episode receives within the first 60 days of airing.

The Not Old Better Show is wildly popular with our audience, and is widely shared across many online and terrestrial sites and locations. The Not Old Better Show uses traditional media to promote every new show, and our deep partnerships. Please check out this recent press release:
http://matternews.com/smithsonian-announces-partnership-with-the-not-old-better-podcast/

Additionally, between various offline and online media, The Not Old Better Show is available on iTunes, Soundcloud (over 12MM "Listens"), Google (over 55,000 fans, likes and connections), Twitter (over 12,000), Facebook (including Fb Instant Articles), over 35,000, and Apple News, where we are the exclusive "senior" branded news outlet. Our mailing list, very current, has over 7500 active names from healthcare, tech, and personal audience members eager to connect with The Not Old Better Show.
Social Media Distribution
The places your ad will be listed.
Social Media Total Reach
The total followers on the social media platforms your ad will be listed on.
500,000

Publishing Information

Publishes
How frequently does the episode air.
Twice a Week
First Aired
01/2014
Total Episodes
Total number of episodes that are live.
50-99

Audience

Age
35-44
55-64
Gender
Female 75% Male 25%
Kids
Yes 50% No 50%
Household Income
$100,000+
Education Level
Bachelors
Masters

Tags

music, health, life, romance, literature, film, beauty, fashion, relationships, TV, food, integrity, family, books, film, music, rock and roll, career, tech, dance, journalism, religion, social media, sports, pop culture, video games, travel, news, advertising, lifestyle, general

Location

North America

Interests

Health, fitness, finance, technology, family, romance, travel, film, literature, music, events, food, beauty, fashion, community, new products.