The Not Old Better Show
The Not Old Better Show
Science & Medicine, Society & Culture

Reach
Estimated number of downloads on average each episode receives within the first 30 days of airing.

50,000
Downloads Per Episode

Podcast Information

Description
Every brand has stories to tell—stories to engage, inform, surprise, delight, and impact an intended audience, but that will also deliver on measurable business goals. My role, throughout my career, is as the conduit between brand and consumer.

My show, The Not Old Better Show does that, and more.

A tiny bit of background...(just fact :)
I am an award-winning blogger, podcaster, writer, and producer, known for my down to earth accessible reporting and advice for men and women in the 50 + age community with The Not Old Better Show. My deep media background includes my role as one of the founding editors of MommyCast & MommyCast Latina, the wildly popular, very first mom podcast in audio and video, and its producer from 2004 to 2009. MommyCast has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, and Variety magazines, and the USA Today & Wall Street Journal newspapers, among many others.

As such, I'm ve
ry sponsor familiar, knowing that the "line" can't be crossed over between "selling" and being objective, but that content, genuine content can go far further. I am familiar with healthcare sponsorship (The Not Old Better Show is currently the exclusive podcaster for the Smithsonian, and my shows always consider health, wealthiness, and other Smithsonian topics. My audience demands this knowledge.)

I am published in AARP, Huffington Post, Changing Aging Magazine, and my audience is over 500000 per show. (you can see this, with public metrics, via https://soundcloud.com/notoldbetter where over 12MM "Likes" "Listens," and "Comments" are publicly available, evidencing my active, engaged audience. iHeartRadio is a great place for my audience to find our show, and because of the "app" nature, it is easily found on many auto manufacturer in dash systems. This familiarity, and "radio-like" nature, is excellent for my audience.

If you'd like to see a great video, featuring my discussion of sponsors, their role, and my approach, please check this out (it's super brief): https://vimeo.com/178518739 or, this simple landing page gathers hundreds of thousands of names for my email lists, check it out: https://wiseintro.co/thenotoldbettershow Here is our listing on AudioMack, which tells a wonderful story about us, too: http://www.audiomack.com/song/notoldbetter/nob-jodi-picoult-interview

Here is my value proposition to you:
1) With a focus on "better" aging, conversation, engagement, and joy, The Not Old Better Show delivers "better" results, more efficiently and with "better" results, than any other 55+ publication. Our slogan is more than just a slogan: "Talk About Better..."
2) Using the right technology for my 55+ audience, including smartphone and tablet apps (let's talk about the use of these tools very soon, as you'll be impressed with their effective inclusion among my offerings), I anticipate active growth in my audience, who are passionate about communicating with one another, and want a "community" to share with, grow with, and conduct their business with.
3) The Not Old Better audience is there because they're eager to learn, eager to grow, and eager to change the face of aging because their buying power, consumption patterns, and sheer numbers, want to learn about new products, services and opportunities for growth.

I have much more to share, and lots of metrics reports, data, and important stories...let's talk soon.

thanks.
Paul Vogelzang
Host, The Not Old Better Show

PS: ask me about my use of Facebook Instant Articles, and my placement in Apple News!!
Publishes
Twice a Week on Thu

Recent Episodes

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Reviews

Advertiser Review
5.0

Paul did a really great job with running the promo for my podcast in his show. He's also very much across what's needed in terms of communication and providing feedback to the advertiser. I would definitely recommend advertising on his show and would certainly advertise with him again in the future.
Posted 07-25-2017

Audience

Age
Gender
Income
Education
Description of Reach
The Not Old Better Show is wildly popular with our audience, and is widely shared across many online and terrestrial sites and locations. The Not Old Better Show uses traditional media to promote every new show, and our deep partnerships. Please check out this recent press release:
http://matternews.com/smithsonian-announces-partnership-with-the-not-old-better-podcast/

Additionally, between various offline and online media, The Not Old Better Show is available on iTunes, Soundcloud (over 12MM "Listens"), Google (over 55,000 fans, likes and connections), Twitter (over 12,000), Facebook (including Fb Instant Articles), over 35,000, and Apple News, where we are the exclusive "senior" branded news outlet. Our mailing list, very current, has over 7500 active names from healthcare, tech, and personal audience members eager to connect with The Not Old Better Show.
Interests
Health, fitness, finance, technology, family, romance, travel, film, literature, music, events, food, beauty, fashion, community, new products.
Location
North America

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60-Second Ad
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30-Second Ad
30-second audio ads use around 75 words. Simply provide the podcaster with information about your product, service, or event and they will create the 30-second ad with you. Ads can be live read during the podcast or you can supply a pre-recorded audio file.
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10-Second Ad
10-second audio ads use around 25 words. Simply provide the podcaster with information about your product, service, or event and they will create the 10-second ad with you. Ads can be live read during the podcast or you can supply a pre-recorded audio file.
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