In late 2015, brothers Trent (left) and Layton (below) Kling sought out a podcast with the latest in retail industry information. Largely, there seemed to be a wealth of e-commerce podcast efforts, interviews with industry leaders aswim with trending buzzwords, and business news podcasts that, while excellent, only seldom covered the retail industry. What seemed to be lacking was a more comprehesive retail podcast: one that covered the brick-and-mortar space as well as e-commerce, one that featured interviews about myriad industry topics, and one that had strong production values. With Trent’s background in mass media, Layton’s business analysis capabilities, and 25 years in retail between them, they set about creating exactly what the podcasting space seemed to lack.