News can be overwhelming and fragmented. That why we're launching The Defrag. Our daily news publication and podcast will explore the intersection of technology, business, politics, science, and culture. We'll ask hard questions, challenge ideas, and help bring some order to the news. Launching January 31, 2022. The target audience for The Defrag is 25-35-year-old young professionals with plenty of disposable income. They are millennials who have grown up online, and are likely to be influential in the organisations they work for. Our audience will likely have a keen interest in technology, business, innovation, and science. We anticipate that 70% of our audience will be men and 30% women. Based on previous shows we're also anticipating that 50% will be US based.