The NBA is now a 365-day league and it's never been more present in pop culture. From Kevin Durant's burner accounts to LeBron taking his talents anywhere to trusting the Process, the NBA is becoming a pop culture requirement. At the same time, sports can have gatekeepers that make it insular and frustrating for people who aren't die hard fans. We’re here to prove that basketball is entertaining to follow for all fans, whether you’re actively watching the games or not. On HORSE, we don’t analyze wins and losses. We talk beefs, dig into Internet drama, and have fun. Our audience isn't necessarily gendered, we're reaching out to all people who want to know or love sports more. We care about the products we're advertising for, so we do smart, informative and seamless ad reads. We also both have experience with ad reads, so we know what to do. We're reaching out to smart listeners, people who trust us to inform and entertain. We take that seriously and believe we can use that relationship to promote a business.