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We Saw the Devil: A True Crime Podcast
Active
Simulcast
Reach
Downloads per Episode
10,000
|
3% of reach from YouTube Simulcast
Hosting Provider
Spreaker (IAB Certified) IAB Certification
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Description
We Saw the Devil is unique because we produce episodes in multiple formats, which engages different types of true crime listeners. Some prefer news-style podcasts that cover current cases. Others prefer narrative episodes that tell good stories. We do both. This enables us to throw a wide net over the true crime demographic:
1) We follow one popular, current/ongoing case, discussing every news item and piece of evidence as it unfolds each week
2) We supplement the above episodes with interviews or stories that follow a narrative format.
To date, the show has amassed over 1 million downloads across hosts.
We Saw the Devil was also recently featured on the Netflix Original series, "Crime Scene: The Vanishing at the Cecil Hotel," which has been viewed for more than 1.596 billion minutes, the second most-watched show in Netflix’s history.
Every ad will not only play across all audio podcast platforms, but also YouTube, where we publish all episodes and have a loyal listener base.
The true crime genre has the most dedicated audience. Our listeners are truly loyal and engaged. The producer also has an established career in marketing and brand awareness, with considerable experience in tailored posts and social media marketing.
We would love to work with your brand!
1) We follow one popular, current/ongoing case, discussing every news item and piece of evidence as it unfolds each week
2) We supplement the above episodes with interviews or stories that follow a narrative format.
To date, the show has amassed over 1 million downloads across hosts.
We Saw the Devil was also recently featured on the Netflix Original series, "Crime Scene: The Vanishing at the Cecil Hotel," which has been viewed for more than 1.596 billion minutes, the second most-watched show in Netflix’s history.
Every ad will not only play across all audio podcast platforms, but also YouTube, where we publish all episodes and have a loyal listener base.
The true crime genre has the most dedicated audience. Our listeners are truly loyal and engaged. The producer also has an established career in marketing and brand awareness, with considerable experience in tailored posts and social media marketing.
We would love to work with your brand!
Advertisers We've Worked With

Podcast Information
About the Host
Host Name: Robin Coleman
Host Residence Country: United States
Robin has been podcasting for more than 10 years. Her first podcast, AllHorror, was a horror film-centric podcast that amassed a listener-base of more than 70k monthly listeners. She knows how podcasting works, and as a marketing professional, understands how to properly market content to niche demographics.
Average Episode Length
20 Minutes - 1 Hour
Publishes
2-3 Days a Week on Mon, Wed, Sat
Audience Demographics
Gender
Male
19%
|
Female
81%
|
Education
High School | 17% | |
Some College | 27% | |
Bachelors | 42% | |
Masters | 10% | |
PHD/Doctorate | 4% |
Age
12-17 | 1% | |
18-24 | 11% | |
25-34 | 33% | |
35-44 | 36% | |
45-54 | 17% | |
55-64 | 1% | |
65+ | 1% | |
Median Age: 36 |
Income
Less than $40k | 15% | |
$40k-$60k | 15% | |
$60k-$80k | 27% | |
$80k-$100k | 35% | |
$100k-$150k | 5% | |
$150k+ | 3% | |
Median Income: $72,000 |
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