Don't know what the eff you're doing starting a business? Welcome. Neither do we. We'll figure this out together.
What The Eff. Podcast was born from my own entrepreneurial journey starting my activewear label Cove. I am a Fashion Designer by trade and when I started my company, I quickly learned how much I needed to learn to be a great business owner. Insert all the podcast, business books I could get my hands on to educate myself! I really loved podcast shows and found myself listening to them daily. I leaned heavily on them for support as I started my business. But all the shows I loved were created AFTER the big success story. Which is great and all, but sometimes you just want to hear a host admit that they didn't always know "what the eff" they were doing in their business.
As a new business owner, figuring it out as I went along, I kept finding myself having these entrepreneur "what the eff" am I doing moments. And I wondered if anyone else could relate? I wanted to create a show that was raw and honest to share our "what the eff" moments, but also how we were pushing through them and coming out on the other side. I wanted to create that space, to encourage others to not give up on themselves and to still chase your dreams, even when you don't have all the answers. Because the truth is, we are all just figuring it out as we go.
What The Eff. is a space for you to come and learn how to truly believe in yourself and not give up on yourself or your dreams. A place to be inspired by other entrepreneurs stories and how they kept going despite their "what the eff" am I doing moments. You will leave feeling uplifted and inspired and be reminded that ALL things are possible when you believe.