AdvertiseCast is Becoming Part of Libsyn
March 31, 2021 -- From the AdvertiseCast founders Trevr Smithlin and Dave Hanley...
It brings us great pleasure to announce that we are becoming part of Libsyn!
We started AdvertiseCast back in 2016 with a vision of making it easier to buy podcast advertising from small to medium-sized podcasters with the goal of helping independent creators monetize their craft. We sought to build the first-ever online podcast marketplace - a truly unique service - and AdvertiseCast is one of the largest, most actively used marketplaces - and the first of its kind. With more than 1,500 active shows, a combined reach of over 40 million monthly downloads, 500+ annual paying advertisers, 17 valuable team members and tens of millions of dollars paid out to podcasters - we're proud of what we've accomplished within a few short years.
When Libsyn approached us about the possibility of joining forces and combining our ad sales expertise with their industry-leading hosting technology with 75,000+ shows, we couldn't help but see huge possibilities. After exploring the synergies we would have moving forward, we realized that by teaming up with Libsyn, we would have an opportunity to offer something very unique in the podcast space.
As part of Libsyn, AdvertiseCast will be able to offer an all-in-one solution for creators of all sizes looking to monetize their content through host-read and/or programmatic ads. In addition, we plan a deep integration with the Libsyn hosting platform to provide advertisers with real-time verified statistics and campaign insights -– bringing a new level of transparency for the industry. For advertisers looking to reach podcast audiences at scale, this partnership will open up unprecedented opportunities - Libsyn delivers over 6 billion downloads annually and Libsyn podcasters account for a significant amount of downloads for the top 400 US podcasts.
We are very excited about what's in store for the future of AdvertiseCast now that we will have Libsyn's support behind us. Both AdvertiseCast and Libsyn have a history of focusing on helping the independent podcaster community flourish, and together plan to double down on this focus to do great things!
- Trevr and Dave