AdvertiseCast Blog

Programmatic Podcast Advertising: Friend or Foe?

Published October 25, 2022

As programmatic advertising continues to take the podcast advertising landscape by storm, let's break down programmatic advertising to get a better ...

Don’t Bid Farewell to Podcast Promo Codes Quite Yet...

Published December 20, 2021

An interesting piece from The Verge titled Say Goodbye To Your Favorite Podcast Promo Codes highlights the recent entrance of large brands in to the podcast ...

Podcaster Checklist For Starting 2021 Successfully

Published December 14, 2020

Here are a few housekeeping things to check on to ensure your listing is up-to-date for starting the new year:...

How do I go about finding the best shows to advertise my brand on?

Published September 22, 2020

It's a common question among media buyers. The simple answer is this; start with a test. Many advertisers in the podcast space will begin by flighting 2-3 spots...

Preparing to Buy Podcast Advertising: What to Ask and How to Ask

Published September 15, 2020

So you're interested in podcast advertising, but don't know where to start. Here's a list of questions to ask your sales representative or media buyer (and why)...

What Program(s) Should I Be Using to Record?

Published September 11, 2020

It's one of the most oft-asked questions by publishers in the early stages of their podcast journey. What program should I use to record and edit my episodes? A...

Show Notes Are Important!

Published September 2, 2020

Show notes. For some hosts, the idea represents nothing more than an annoyance to be completed haphazardly following a new episode. I mean, who's actually ...

Script vs. Talking Points

Published July 22, 2020

So you've decided to put together a podcast advertising campaign and are wrestling with how best to present your message to the audience. Is it better to tell ...

Podcasting in the Age of COVID-19

Published July 15, 2020

No matter the genre, the two goals of a podcast host can be summarized with two verbs; inform and entertain. These goals hold true no matter the world ...

Topic Trees

Published July 9, 2020

One surefire way to have your podcast fail is to have no plan. Just because you consider yourself funny while hanging with your friends does not mean it ...

Can I Advertise on Podcasts for a Local or Regional Brand?

Published July 1, 2020

If you asked us this question a couple years back, the answer was a definitive 'No', but some fairly recent developments in the podcast advertising industry ...

Dynamic Ad Deployment. What is it?

Published June 24, 2020

Depending upon how familiar you are with podcast and digital advertising, you may or may not have heard of dynamic ad deployment. It's a concept you'll want to ...

Host Reads vs. Targeted Campaigns

Published June 12, 2020

One of the more frequently asked questions of first-time advertisers is simply this; what are my options and what type of campaign is right for me? The answer ...

Don’t Make These Three Novice Mistakes with Your Podcast

Published June 11, 2020

So you've started a podcast and sit down to record your first episode. Maybe you're interviewing a guest, perhaps you're sitting down with a co-host, or maybe ...