AdvertiseCast Blog

It's a common question among media buyers. The simple answer is this; start with a test. Many advertisers in the podcast space will begin by flighting 2-3 ...

So you're interested in podcast advertising, but don't know where to start. Here's a list of questions to ask your sales representative or media buyer (and ...

It's one of the most oft-asked questions by publishers in the early stages of their podcast journey. What program should I use to record and edit my ...

Show notes. For some hosts, the idea represents nothing more than an annoyance to be completed haphazardly following a new episode. I mean, who's actually ...

So you've decided to put together a podcast advertising campaign and are wrestling with how best to present your message to the audience. Is it better to ...

No matter the genre, the two goals of a podcast host can be summarized with two verbs; inform and entertain. These goals hold true no matter the world ...

One surefire way to have your podcast fail is to have no plan. Just because you consider yourself funny while hanging with your friends does not mean it ...

If you asked us this question a couple years back, the answer was a definitive 'No', but some fairly recent developments in the podcast advertising industry ...

Depending upon how familiar you are with podcast and digital advertising, you may or may not have heard of dynamic ad deployment. It's a concept you'll want ...

One of the more frequently asked questions of first-time advertisers is simply this; what are my options and what type of campaign is right for me? The ...

So you've started a podcast and sit down to record your first episode. Maybe you're interviewing a guest, perhaps you're sitting down with a co-host, or ...