Published December 20, 2021
An interesting piece from The Verge titled Say Goodbye To Your Favorite Podcast Promo Codes highlights the recent entrance of large brands in to the podcast ...
Published December 14, 2020
Here are a few housekeeping things to check on to ensure your listing is up-to-date for starting the new year:...
Published September 22, 2020
It's a common question among media buyers. The simple answer is this; start with a test. Many advertisers in the podcast space will begin by flighting 2-3 spots...
Published September 15, 2020
So you're interested in podcast advertising, but don't know where to start. Here's a list of questions to ask your sales representative or media buyer (and why)...
Published September 11, 2020
It's one of the most oft-asked questions by publishers in the early stages of their podcast journey. What program should I use to record and edit my episodes? A...
Published September 2, 2020
Show notes. For some hosts, the idea represents nothing more than an annoyance to be completed haphazardly following a new episode. I mean, who's actually ...
Published July 22, 2020
So you've decided to put together a podcast advertising campaign and are wrestling with how best to present your message to the audience. Is it better to tell ...
Published July 15, 2020
No matter the genre, the two goals of a podcast host can be summarized with two verbs; inform and entertain. These goals hold true no matter the world ...
Published July 9, 2020
One surefire way to have your podcast fail is to have no plan. Just because you consider yourself funny while hanging with your friends does not mean it ...
Published July 1, 2020
If you asked us this question a couple years back, the answer was a definitive 'No', but some fairly recent developments in the podcast advertising industry ...
Published June 24, 2020
Depending upon how familiar you are with podcast and digital advertising, you may or may not have heard of dynamic ad deployment. It's a concept you'll want to ...
Published June 12, 2020
One of the more frequently asked questions of first-time advertisers is simply this; what are my options and what type of campaign is right for me? The answer ...
Published June 11, 2020
So you've started a podcast and sit down to record your first episode. Maybe you're interviewing a guest, perhaps you're sitting down with a co-host, or maybe ...
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