Bourbon Pursuit, the "Official Podcast of Bourbon", is ranked #1 and the most popular bourbon podcast on iTunes with an established listener base. The show focuses on bringing guests in the bourbon industry that have a story to tell. Master Distillers from Jim Beam, Maker's Mark, Woodford Reserve, Michter's, Buffalo Trace, and bloggers, authors, and pundits have been previous guests on the show. Don't take our word for it, read the stellar reviews on iTunes such as "If you're into bourbon, this is a must listen to podcast". The show has been growing at an exponential rate of 5-15% more downloads per month.
America's only native spirit is gaining huge popularity across every demographic. Bartenders mixing cocktails, millennials preferring whiskey over clear spirits, and the established whiskey geeks who can't get enough of it. Bourbon has been made popular in mainstream media by TV shows such as Mad Men, Billions, and Dead Wood while making appearances in more movies than can be researched. "Bourbonism" is growing with more than 1 million people visiting The Bourbon Trail in 2016. You get it, bourbon is taking over.
The podcast has been audio focused, but also began distributing video in May 2017. Video is more engaging and captures the attention over a passive listener. The podcast is looking to bring on strategic partners to support the show and, in turn, create a new marketing avenue for companies to promote their brands across its demographic in highly targeted campaigns. With the use of "interests" and "groups", highly targeted Facebook video boosts can get the podcast in front of more people than through word of mouth alone.
As a sponsor of the show, you will be highlighted in front of a crowd that has an affinity for bourbon and the people behind it through audio on iTunes, Stitcher, and Google Play with video distributed through Facebook and YouTube. With two mediums, both audio and video, you can capture our fan's ears and eyes. It's always easy to talk about a product, but sometimes it's better to see it. That's why we believe having video podcasts, in addition to audio, gives both us the competitive advantage over other podcasts. Sure, it's more work, but it's all worth it in the end.