Beauty Biz Bffs
Beauty Biz BFFs is the beauty and business podcast that takes a peek behind the curtains of an industry that can often feel a bit too secretive. Twice weekly, successful female entrepreneurs and influencers Kasey Boone and Lorena Ashmore engage their dedicated fanbase with a look at what it’s like to run a thriving business in the world of beauty. The show is an honest and transparent look at the challenges, the opportunities, and the tips and tricks they have learned on their journeys. Its goals are to empower it’s listeners, to share practical and helpful knowledge, and to get rid of the secrecy so that others feel comfortable sharing their own inspiring stories. Each week, on Monday’s podcast, the ladies issue a "to-do" item meant to engage and include their audience, and then on Tuesday the hosts and their guests share their experiences in a raw and open way meant to motivate listeners. Topics on the show can include anything that a beauty professional might find helpful, and past episodes include: “Selling Retail like a Boss,” “Delegate to Elevate,” “Let’s Talk E-Commerce,” “Upselling Your Way to the Bank,” and “Back to Basics and Customer Service.” Their audience is 21-34 year old women Entrepreneurs and aspiring Business Owners. They are either furthering their education in the Beauty Industry or have been in it and are looking for more guidance. They love beauty tips, skincare products, marketing tips and anything that can help them grow their business. Kasey and Lorena have a raw and unfiltered way of "selling" with such authenticity that it comes off as anything but. They truly only share what they use, love and are passionate about. Their listeners follow their social medias and trust their opinion and what they share.