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The Not Old Better Show
Every brand has stories to tell—stories to engage, inform, surprise, delight, and impact an intended audience, but that will also deliver on measurable business goals. My role, throughout my career, is as the conduit between brand and consumer. My show, The Not Old Better Show does that, and more. A tiny bit of background...(just fact :) I am an award-winning blogger, podcaster, writer, and producer, known for my down to earth accessible reporting and advice for men and women in the 50 + age community with The Not Old Better Show. My deep media background includes my role as one of the founding editors of MommyCast & MommyCast Latina, the wildly popular, very first mom podcast in audio and video, and its producer from 2004 to 2009. MommyCast has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, and Variety magazines, and the USA Today & Wall Street Journal newspapers, among many others. As such, I'm very sponsor familiar, knowing that the "line" can't be crossed over between "selling" and being objective, but that content, genuine content can go far further. I am familiar with healthcare sponsorship (The Not Old Better Show is currently the exclusive podcaster for the Smithsonian, and my shows always consider health, wealthiness, and other Smithsonian topics. My audience demands this knowledge.) I am published in AARP, Huffington Post, Changing Aging Magazine, and my audience is over 500000 per show. (you can see this, with public metrics, via https://soundcloud.com/notoldbetter where over 12MM "Likes" "Listens," and "Comments" are publicly available, evidencing my active, engaged audience. iHeartRadio is a great place for my audience to find our show, and because of the "app" nature, it is easily found on many auto manufacturer in dash systems. This familiarity, and "radio-like" nature, is excellent for my audience. If you'd like to see a great video, featuring my discussion of sponsors, their role, and my approach, please check this out (it's super brief): https://vimeo.com/178518739 or, this simple landing page gathers hundreds of thousands of names for my email lists, check it out: https://wiseintro.co/thenotoldbettershow Here is our listing on AudioMack, which tells a wonderful story about us, too: http://www.audiomack.com/song/notoldbetter/nob-jodi-picoult-interview Here is my value proposition to you: 1) With a focus on "better" aging, conversation, engagement, and joy, The Not Old Better Show delivers "better" results, more efficiently and with "better" results, than any other 55+ publication. Our slogan is more than just a slogan: "Talk About Better..." 2) Using the right technology for my 55+ audience, including smartphone and tablet apps (let's talk about the use of these tools very soon, as you'll be impressed with their effective inclusion among my offerings), I anticipate active growth in my audience, who are passionate about communicating with one another, and want a "community" to share with, grow with, and conduct their business with. 3) The Not Old Better audience is there because they're eager to learn, eager to grow, and eager to change the face of aging because their buying power, consumption patterns, and sheer numbers, want to learn about new products, services and opportunities for growth. I have much more to share, and lots of metrics reports, data, and important stories...let's talk soon. thanks. Paul Vogelzang Host, The Not Old Better Show PS: ask me about my use of Facebook Instant Articles, and my placement in Apple News!!
Super Human Radio
Super Human Radio has been in continuous production for over 12 years now ( http://superhumanradio.net ) we reach a forward leaning audience of what Packaged facts referred to at "Fit Consumers in the USA" in their 2008 study. This segment of the US population ads up to over 50 million Americans who place a great deal of value in personal responsibility for their health. The also control over $2.2 Trillion in household incomes. They go to the gym. Play recreational sports whenever possible. Are more likely to buy supplements, hormone replacement therapy, own mutual funds, buy new cars, shop online and more.These "Fit Consumers" come to Super Human Radio to get salient information that will have a direct effect on their lives and the lives of their family. Many have been with us for 8+ years. They have grown with, and through the show's growth. One such company is Quest Nutrition. They came to Super Human Radio to promote their revolutionary new bar and the rest is history. Here is a quote form the company's CEO and Co-founder Ron Penna: "We have enjoyed a very long relationship with Super Human Radio. Carl is the perfect host as he's able to blend product information into his program in a way that seamlessly offers INFORMATION rather than a sales pitch. His listeners know that he is passionate about finding the truth and that he changes his mind as he learns rather than sticking to a consistent dogma. We have gained many new customers and strengthened relationships with old ones. Super Human Radio is also our favorite platform for educating some of the most important customers we have - thought leaders and influencers. It's next to impossible to find platforms that let you truly educate and Carl's show has let us do that for years. We have tried many things over the years and none can I recommend more strongly than his show." Give us a try and see what many call the "Super Human Radio Bump" can do for your brand.
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