FREQUENTLY ASKED QUESTIONS FOR PODCASTERS.

Why did you create AdvertiseCast?

We've created AdvertiseCast to help podcasters monetize their podcast and at the same time deliver value to advertisers looking to reach new potential customers. We are unique in where we allow small and large shows to partake in our marketplace. We require just a minimum of 100 listeners per episode. Our goal is to be an open, transparent marketplace that removes any hurdles involved with podcast advertising. Ad pricing is instantly accessible and you communicate directly with the advertiser.

How much money can I make from sponsors?

This really depends on many different variables including how many downloads/listeners your podcast has and how much extra social media reach you will include with your packages. Will you place the sponsor on your website's show notes page? Your newsletter? Tweet them to your Twitter following? Any extra mentions you provide will increase your overall value to the advertiser thus allowing you to charge more for your package.

In traditional sense, most podcasters are seeing around $12-$25 CPM for audio ads they live read during their podcast. But if you have a niche, engaged, and targeted audience, they will probably be willing to pay more. We suggest when starting fresh, you list your packages on the low-side to test the market and demand for your podcast. Once you find an active demand, you can always raise your prices.

Try our podcast advertising calculator

Podcasters earn a higher CPM than other content creators:

Platform CPM

Podcast Live Read Ad
Facebook Ad
Twitter Ad
Instagram Ad
LinkedIn Ad
Pinterest Ad
SnapChat Ad
YouTube Ad
Email Ad
Web Ad

$12-$25
1.54
12.16
13.00
27.90
NA
NA
3.00
5.00
3.00
Source 1   Source 2    Source 3

 

Does it cost anything to list my podcast? Do you charge a commission?

Our service is FREE to list your podcast. We charge a 30% commission fee for any ad spots sold on our platform. For instance; you list and sell a spot for $100, we keep $30, you net $70.

Is podcast advertising right for my podcast?

We recommend that you have at least 10 episodes published and ideally 100 or more listeners per episode before you seek sponsors.

How do I become a Premier Listing?

Our team carefully selects shows based on reviews in Apple Podcasts, rankings, downloads per episode, awards, popularity, quality of content, and more for our premier offering. We will contact you if interested.

When do I get paid and what are my payout options?

You get paid 14-days after the ad spot is marked completed. We currently use Paypal for administering payouts.

Can I use your service to sell just a few ad spots?

Yes. Some publishers use our service to fill last minute remaining empty spots. We're here to help you sell 100% of your ad inventory.

Do I have to claim the earnings I make on my taxes?

You will need to claim your earnings if you make over $600.00 for the year. Then consult with your tax professional about submitting a 1099 Form.

How do advertisers find and reserve my ad spots?

Advertisers reserve ad spots directly from our online marketplace or work with our internal sales team.

I'm new to podcast advertising. Is this a good platform to get started with?

Absolutely. Our platform walks you through the entire podcast advertising process and we bring the advertisers to you.

Do I need to change podcast hosting providers to list my ads on AdvertiseCast?

Nope. You keep your podcast host. We want to make this as easy as possible.

What if I already have advertisers or partnered with a different ad network?

That's fine with us, we are non-exclusive : ) You can still use our service in conjunction with another company. Just make sure it doesn't violate their Terms of Service.

What is the average CPM I can expect and how does this compare to other advertising channels?

Right now the market is seeing around $12-$25 CPM's for live podcast ad reads. You can also make more money by utilizing your social media channels.

What if I don't care for an advertiser that orders one of my ad spots?

You have the first right of refusal. When an advertiser orders a spot from you, simply reject it if it's something you don't want to pursue.

How long do I have to complete the order?

You can take up to 1-month to complete the order.

Can I list more than one podcast in my account?

Absolutely. We built the system to accommodate multiple podcasts under one account. Great for podcast networks.

Podcast Advertising Terms Glossary
Understand the latest lingo in regards to podcast advertising - Podcast Advertising Glossary

 

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