Podcast Ad Units

We offer a variety of podcast ad units from host-read ads to dynamically inserted ads, and even custom sponsored segments. Choose which ones are best for you.

Baked-In Host-Read Podcast Ad Units

Ad pricing is based on the average number of downloads the podcast episode receives withing the first 30-days.

Baked-In Host-Read Ads
Most Popular and Recommended

60-Second Mid-Roll
$25 CPM
60-Second Pre-Roll
$25 CPM
30-Second Mid-Roll
$18 CPM
30-Second Pre-Roll
$18 CPM

Dynamically Inserted Podcast Ad Units

The ad units below are ads that are delivered dynamically/programmatically into the podcast content. These ads are pre-produced/pre-recorded and then scheduled to be inserted into the content. Dynamic ads offer more capabilities than traditional baked-in ads as you can target by GEO, exact timeframes, demographics, etc. Ad pricing is based on the average number of downloads a typical recent podcast episode receives within the first 30-days.

Dynamically Inserted Capped on Impressions

60-Second Mid-Roll
$22 CPM
60-Second Pre-Roll
$22 CPM
30-Second Mid-Roll
$16 CPM
30-Second Pre-Roll
$16 CPM

Dynamically Inserted Uncapped For 60-Days

60-Second Mid-Roll
$22 CPM
60-Second Pre-Roll
$22 CPM
30-Second Mid-Roll
$16 CPM
30-Second Pre-Roll
$16 CPM

Dynamic Catalog

Mid-Roll
$18 CPM
Pre-Roll
$18 CPM

Dynamic Back Catalog

Mid-Roll
$15 CPM
Pre-Roll
$15 CPM

Dynamic Ad Units Targetting Capabilities

GEO Targetting
City/State/Zip/DMA
Latitude & Longitude Coordinates
Proximity to Points of Interest
Local Markets
Psychographic Profiling
Home Owners
Dog Lovers
Just Married
Sports Fans
Demographic
Gender
Age
Education
Secific Timeframe
Choose exact days to run your campaign.

Custom Podcast Ad Units

We also offer the capability to create custom ad units. You can be as creative as you wish. We listed some examples of custom ad units below.

90-Second Baked-In Mid-Roll Ad

Host-Read ad publishes on new episodes and airs for a minimum of 90-seconds in the middle of the episode and is permanently baked into the episode.

10-Second Shout Out

The podcaster will give a quick 10-Second shout out ad typically done in the beginning of the episode.

Social Media Plug

The podcaster will mention you when the new episode airs in all of their social media outlets.

Tweet to my 500,000 Followers

The podcaster will tweet you to their 500,000 Twitter followers.

Studio Sponsor

The podcaster will mention you at the beginning of each episode as our presenting studio sponsor.

One Year Title Sponsor

The podcaster will mention you in a 60-second ad on each episode for the entire year. They will also include your company's logo on their podcast album art, all show notes pages, and also include you in social media posts when new episodes go live.

FAQ's about Podcast Ad Units

Wow! I had no idea this many podcast ad units existed. Which ones are best for me?

We know by looking at this page you are probably overwhelmed with all the podcast ad unit options. No need to worry, our team will assist you in deciding which ad units are right for you. If your an advertiser, our sales team will determine which podcast ad unit makes the most sense for your campaign. We may even test across multiple different types and guage which one performs the best for you. If you’re a podcaster, our publisher on-boarding team will assist you when you add your podcast to our platform. Will help determine which ad units you can sell.

How do I price my ads?

Our publisher on-boarding team will assist you in pricing your ad units when you sign-up. Pricing is determined by a few factors, of course the main one being how many downloads your typical podcast episode receives, but also by the demographics of your listening audience, your shows iTunes category, how engaged is your listening audience, etc.

I'm a podcaster, how do I know if I can run dynamic ads?

This depends upon the capability of your hosting provider. If your hosted by us, Megaphone, Blubrry, Podbean, Spreaker, Art19, Libsyn, more than likely you can deploy dynamic ads. But once again our publisher on-boarding team will assist you with this.

I'm an advertiser, how many ad impressions should I buy for my podcast ad campaign?

For a proper test, we recommend ordering at a minimum of 100,000 impressions. But your AdvertiseCast sales agent will assist you and determine what impression count you should buy based on your campaign budget. Ideally we will want to test your ad messaging across several shows and determine which ones perform the best, then focus on these to maximize your ad spend which will produce the greates ROI.

Want to learn more?

Grow your podcast listening audience. Learn More
See Our Podcast Marketing Growth Plans.
Podcast Advertising FAQ.