How much money can I make from podcast advertising?
| How many downloads per episode? | |
| How many episodes do you air per year? | |
| How many 10-second ads will you include per episode? | |
| How many 30-second ads will you include per episode? | |
| How many 60-second ads will you include per episode? |
Recommended Ad Spot Pricing
Ad spot pricing based on industry standard CPM rates. For podcasts with smaller audiences, we recommend discounting your ad spots to incentivize advertisers to buy.
Industry Standard Rates
10-Sec Spot {{ recommendedCost(10, 0) | currency:$:0 }} / {{ recommendedTenCpm | currency:$:0 }} CPM
30-Sec Spot {{ recommendedCost(30, 0) | currency:$:0 }} / {{ recommendedThirtyCpm | currency:$:0 }} CPM
60-Sec Spot {{ recommendedCost(60, 0) | currency:$:0 }} / {{ recommendedSixtyCpm | currency:$:0 }} CPM
Industry standard advertising rates for shows with 5000+ listeners
10% Discount
10-Sec Spot {{ recommendedCost(10, 10) | currency:$:0 }} / {{ recommendedTenCpm * .9 | currency:$:0 }} CPM
30-Sec Spot {{ recommendedCost(30, 10) | currency:$:0 }} / {{ recommendedThirtyCpm * .9 | currency:$:0 }} CPM
60-Sec Spot {{ recommendedCost(60, 10) | currency:$:0 }} / {{ recommendedSixtyCpm * .9 | currency:$:0 }} CPM
Recommended for shows new to podcast advertising with 2500-4999 listeners
20% Discount
10-Sec Spot {{ recommendedCost(10, 20) | currency:$:0 }} / {{ recommendedTenCpm * .8 | currency:$:0 }} CPM
30-Sec Spot {{ recommendedCost(30, 20) | currency:$:0 }} / {{ recommendedThirtyCpm * .8 | currency:$:0 }} CPM
60-Sec Spot {{ recommendedCost(60, 20) | currency:$:0 }} / {{ recommendedSixtyCpm * .8 | currency:$:0 }} CPM
Recommended for shows new to podcast advertising with 1000-2499 listeners
25% Discount
10-Sec Spot {{ recommendedCost(10, 25) | currency:$:0 }} / {{ recommendedTenCpm * .75 | currency:$:0 }} CPM
30-Sec Spot {{ recommendedCost(30, 25) | currency:$:0 }} / {{ recommendedThirtyCpm * .75 | currency:$:0 }} CPM
60-Sec Spot {{ recommendedCost(60, 25) | currency:$:0 }} / {{ recommendedSixtyCpm * .75 | currency:$:0 }} CPM
Recommended for shows new to podcast advertising with 500-999 listeners
30% Discount
10-Sec Spot {{ recommendedCost(10, 30) | currency:$:0 }} / {{ recommendedTenCpm * .7 | currency:$:0 }} CPM
30-Sec Spot {{ recommendedCost(30, 30) | currency:$:0 }} / {{ recommendedThirtyCpm * .7 | currency:$:0 }} CPM
60-Sec Spot {{ recommendedCost(60, 30) | currency:$:0 }} / {{ recommendedSixtyCpm * .7 | currency:$:0 }} CPM
Recommended for shows new to podcast advertising with 1-499 listeners
You Could Make
{{ perYear(true) | currency:$:0 }} / Year
{{ perEpisode(true) | currency:$:2 }} / Episode
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