Bourbon Pursuit
Bourbon Pursuit Podcast
Bourbon Pursuit
Art, Society & Culture

Reach
Estimated number of downloads on average each episode receives within the first 30 days of airing.

7,500

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Description

Bourbon Pursuit, the "Official Podcast of Bourbon", is ranked #1 and the most popular bourbon podcast on iTunes with an established listener base. The show focuses on bringing guests in the bourbon industry that have a story to tell. Master Distillers from Jim Beam, Maker's Mark, Woodford Reserve, Michter's, Buffalo Trace, and bloggers, authors, and pundits have been previous guests on the show. Don't take our word for it, read the stellar reviews on iTunes such as "If you're into bourbon, this is a must listen to podcast". The show has been growing at an exponential rate of 5-15% more downloads per month.

America's only native spirit is gaining huge popularity across every demographic. Bartenders mixing cocktails, millennials preferring whiskey over clear spirits, and the established whiskey geeks who can't get enough of it. Bourbon has been made popular in mainstream media by TV shows such as Mad Men, Billions, and Dead Wood while making appearances in more movies than can be researched. "Bourbonism" is growing with more than 1 million people visiting The Bourbon Trail in 2016. You get it, bourbon is taking over.

The podcast has been audio focused, but also began distributing video in May 2017. Video is more engaging and captures the attention over a passive listener. The podcast is looking to bring on strategic partners to support the show and, in turn, create a new marketing avenue for companies to promote their brands across its demographic in highly targeted campaigns. With the use of "interests" and "groups", highly targeted Facebook video boosts can get the podcast in front of more people than through word of mouth alone.

As a sponsor of the show, you will be highlighted in front of a crowd that has an affinity for bourbon and the people behind it through audio on iTunes, Stitcher, and Google Play with video distributed through Facebook and YouTube. With two mediums, both audio and video, you can capture our fan's ears and eyes. It's always easy to talk about a product, but sometimes it's better to see it. That's why we believe having video podcasts, in addition to audio, gives both us the competitive advantage over other podcasts. Sure, it's more work, but it's all worth it in the end.

Podcast Information

About the Host
host profile pic
Host Name: Bourbon Pursuit Team
As the No. 1-ranked iTunes bourbon podcast, Bourbon Pursuit forges relationships with its listeners through rich dialogue, renowned guests and co-hosts who’ve appeared in the New York Times, CBS This Morning, CNBC and many more. The show lives in the bourbon trenches, capturing the coveted affluent professionals with disposable income and a taste for the good stuff. Listeners learn the next bourbon trends, great bottles and get the juicy scoop on all things whiskey. In a conversational approach, tech guru, host and producer Kenny Coleman leads the discussion with Bardstown, Ky. native Ryan Cecil and a prominent guest. Past guests have included master distillers, brand CEOs and unique consumers who hunt rare bourbons in the wild. Bourbon Pursuit also includes a regular segment called “Above the Char” with Wall Street Journal-bestselling author Fred Minnick, in which the renowned critic tackles critical American whiskey issues. Minnick also joins Coleman and Cecil to y host the show and in round table tastings. Minnick is the curator of the Bourbon & Beyond Festival, bourbon authority for the Kentucky Derby Museum, former Whisky Advocate critic and editor of the Bourbon + magazine. With this dynamic trio, Bourbon Pursuit has become the official podcast of bourbon. Wherever the good stuff is poured, Bourbon Pursuit is just a click away.
Publishes
Weekly on Thu
Interests
bourbon, whiskey, history, social, culture, arts, travel, business professionals, news, shoppers, health, fitness
Social Media Reach
80,000
Description of Reach
Bourbon Pursuit distributes both audio and video. As a sponsor of the show, you will be highlighted through audio on iTunes, Stitcher, and Google Play with video distributed through Facebook and YouTube. With two mediums, both audio and video, you can capture our fan's ears and eyes. For every ad spot ordered, it will receive one post on our social media channels of Facebook (3000+ followers and growing at 30+ new per week), Twitter (4300+ followers), and Instagram (7500+ followers and growing a 50+ per week) at no charge. If the spot is 30 seconds or greater, you can submit a custom video to be played during our video podcast as well.

Recent Episodes

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Reviews

Advertiser Review
5.0

Kenny was great, nothing but easy sailing on this one. All ads were placed where I asked, loved the podcast round it and his intro to the ad was helpful! Will be working with Kenny again soon!!
Posted 03-03-2018

Audience Demographics

Gender
Male
90%
Female
10%
Education
High School
0%
Some College
50%
Bachelors
50%
Masters
0%
PHD/Doctorate
0%
Age
12-17
0%
18-24
0%
25-34
0%
35-44
50%
45-54
50%
55-64
0%
65+
0%
Median Age: 45
Income
Less than $40k
0%
$40k-$60k
0%
$60k-$80k
0%
$80k-$100k
50%
$100k-$150k
50%
$150k+
0%
Median Income: $108,000