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The Not Old Better Show
Each week, my show, The Not Old Better Show, offers me the opportunity to interview sports and entertainment superstars, health and nutrition experts, and ordinary people living extraordinary lives, all delivering the message that it's never too late to pursue your passions and create a life of purpose, adventure and significance. Every brand has stories to tell—stories to engage, inform, surprise, delight, and impact an intended audience, but that will also deliver on measurable business goals. My role, throughout my career, is as the conduit between brand and consumer. The Not Old Better Show does that, and more. A tiny bit of background...(just fact :) I am an award-winning blogger, podcaster, writer, and producer, known for my down-to-earth accessible reporting and advice for men and women in the 50 + age community with The Not Old Better Show. My deep media background includes my role as one of the founding editors of MommyCast & MommyCast Latina, the wildly popular, very first mom podcast in audio and video, and its producer from 2004 to 2009. MommyCast has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, and Variety magazines, and the USA Today & Wall Street Journal newspapers, among many others. As such, I'm very sponsor familiar, knowing that the "line" can't be crossed over between "selling" and being objective, but that content, genuine content can go far further. I am familiar with healthcare sponsorship (The Not Old Better Show is currently the exclusive podcaster for the Smithsonian, and my shows always consider health, wealthiness, and other Smithsonian topics. My audience demands this knowledge.) I am published in AARP, Huffington Post, Changing Aging Magazine, and my audience is over 500000 per show. (you can see this, with public metrics, via https://soundcloud.com/notoldbetter where over 12MM "Likes" "Listens," and "Comments" are publicly available, evidencing my active, engaged audience. iHeartRadio is a great place for my audience to find our show, and because of the "app" nature, it is easily found on many auto manufacturers in-dash systems. This familiarity, and "radio-like" nature, is excellent for my audience. And, now, my show is available via Sun Broadcasting Radio to over 900 Community Radio stations throughout the US, all of which target the 60+ age community. The largest station, KSCW, is in Phoenix, AZ, and has an audience of 1.5MM. My show is available there and in 900 other markets across the US. If you'd like to see a great video, featuring my discussion of sponsors, their role, and my approach, please check this out (it's super brief): https://vimeo.com/178518739 or, this simple landing page gathers hundreds of thousands of names for my email lists, check it out: https://wiseintro.co/thenotoldbettershow Here is our listing on AudioMack, which tells a wonderful story about us, too: http://www.audiomack.com/song/notoldbetter/nob-jodi-picoult-interview Here is my value proposition to you: 1) With a focus on "better" aging, conversation, engagement, and joy, The Not Old Better Show delivers "better" results, more efficiently and with "better" results, than any other 55+ publication. Our slogan is more than just a slogan: "Talk About Better..." 2) Using the right technology for my 55+ audience, including smartphone and tablet apps (let's talk about the use of these tools very soon, as you'll be impressed with their effective inclusion among my offerings), I anticipate active growth in my audience, who are passionate about communicating with one another and want a "community" to share with, grow with, and conduct their business with. 3) The Not Old Better audience is there because they're eager to learn, eager to grow, and eager to change the face of aging because their buying power, consumption patterns, and sheer numbers, want to learn about new products, services, and opportunities for growth. I have much more to share, and lots of metrics reports, data, and important stories...let's talk soon. thanks. Paul Vogelzang Host, The Not Old Better Show PS: ask me about my use of Facebook Instant Articles, and my placement in Apple News!!
Super Human Radio
Super Human Radio has been in continuous production for over 16 years now ( http://superhumanradio.net ) we reach a forward leaning audience of what Packaged facts referred to at "Fit Consumers in the USA" in their 2008 study. This segment of the US population ads up to over 50 million Americans who place a great deal of value in personal responsibility for their health. The also control over $2.2 Trillion in household incomes. They go to the gym. Play recreational sports whenever possible. Are more likely to buy supplements, hormone replacement therapy, own mutual funds, buy new cars, shop online and more. These "Fit Consumers" come to Super Human Radio to get salient information that will have a direct effect on their lives and the lives of their family. Many have been with us for 10+ years. They have grown with, and through the show's growth. One such company is Quest Nutrition. They came to Super Human Radio to promote their revolutionary new bar and the rest is history. Here is a quote from the company's CEO and Co-founder Ron Penna: "We have enjoyed a very long relationship with Super Human Radio. Carl is the perfect host as he's able to blend product information into his program in a way that seamlessly offers INFORMATION rather than a sales pitch. His listeners know that he is passionate about finding the truth and that he changes his mind as he learns rather than sticking to a consistent dogma. We have gained many new customers and strengthened relationships with old ones. Super Human Radio is also our favorite platform for educating some of the most important customers we have - thought leaders and influencers. It's next to impossible to find platforms that let you truly educate and Carl's show has let us do that for years. We have tried many things over the years and none can I recommend more strongly than his show." Give us a try and see what many call the "Super Human Radio Bump" can do for your brand.
The Micah Hanks Program
The Micah Hanks Program is a weekly podcast that covers science, space exploration, UFOs and the Search for Extraterrestrial Intelligence, archaeology, A.I. and the mysteries of our universe. Each week, Micah presents rational views and discussion on topics and questions like, "what does our government really know about UFOs?" Engaging with guests that include authors, researchers, and science educators, the show takes a critically minded approach to the study of our universe. The Micah Hanks Program is seeking answers to the big questions about who we are, humanity's ancient origins, where the future may lead, and whether we are alone in the universe. The program is made available as a weekly podcast, and also streams live on Monday nights from 7 to 9 PM ET on KGRA Radio.com, along with other online and terrestrial radio affiliates. Our program caters to an audience of open-minded critical thinkers, from laymen and business professionals to academics. Our target age groups (using Podtrac Demographic by Show/Age of Podcast Listeners rankings) falls mostly in the 45-59 range, and our reach is worldwide, with our primary audiences based in the United States, the United Kingdom, and Australia. Micah Hanks, the host of "The Micah Hanks Program" has a background in live broadcast, advertising and copywriting, with more than a decade of experience in radio and podcasting. A former producer, announcer and copywriter with iHeart Media (formerly Clear Channel) Creative Services, Micah understands the necessity for conveying a clear message to potential clients and has years of experience with producing and delivering live copy for broadcast. In addition to live copy which we include in our podcasts, we also feature links to our sponsors in our social media and show notes, available via our primary website and podcasting apps that carry our weekly shows.
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Working with 2000+ great podcast advertisers including:

DeBeers Diamonds
Skillshare
LogMeIn USA, Inc.
Mudhook Marketing, Inc
HASK Beauty
SteadyMD
P&G | Lumi
Quip
UTEP (The University of Texas at El Paso)
AirMedCare
Skylight Frame
Wine.com