Companies are successfully acquiring new customers with podcast advertising. Our self-service platform helps you find the right shows and gets you the best results in a fraction of the time. Maximize your ROI, minimize time waste, and tap into 700+ podcast/radio shows ready to promote your product or service.
Shop our Marketplace

We are the world's premier self-serve marketplace for buying & selling podcast advertising.

Our self-serve marketplace makes it easy to shop advertising inventory from hundreds of shows in one convenient location. Quickly review and compare detailed information about each show including show descriptions, audio samples, demographic data, ad inventory with pricing, and more. We provide the necessary tools and data you need to select the best qualified audiences for your business.

Here's how it works...

podcast advertising

Shop and Order Ad Spots in our Marketplace

Conveniently shop our marketplace and order ad inventory from shows that relate to your product or service. We take the guess work out of choosing the right shows by grouping them into categories and providing detailed information about their audience, reach, audio samples, listener demographics, and available ad inventory with pricing.
podcast advertising

Work with the Podcast/Radio Host

During the ordering process, you describe the product or service you wish the podcast/radio host to promote during their show. You can specify any promo codes, special landing page URL's, preferred ad placement, target air date, etc. AdvertiseCast makes this easy as we walk you through the entire ad buying process from start to completion. And you can always message the host from inside our platform.
podcast advertising

Your Ads Go Live

When your order has been completed, your ad will be published to all publishing platforms denoted on their listing page. Other information they may include consists of the episode it airs on, publish date, a link to the audio file (air check), a link to the episode’s show notes page, and any social media mentions. If you require more information, simply contact them.
Podcast Listings
Marketplace Reach
Available Ad Spots
Paying Advertisers

Shop Ad Inventory from 700+ Publishers

Shop Ad Spots in All Categories

Games & Hobbies
Kids & Family
News & Politics
Society & Culture
Sports & Rec
AdvertiseCast has been an amazing partner for Enclosed. They have have helped us reach the specific audience we are looking for - men looking for gifts for their wives and girlfriends. Not only is the AdvertiseCast system easy to use, but the podcast hosts are terrific and give our service authentic, genuine recommendations that truly engage the audience.
Your website is one of the best advertising platforms I have found. It is very user friendly and I love all the advertising options.
~ Andrew B., Free Press Media

Can I track the results of my audio ads?

Yes. Podcast advertising supports direct response ads. What are direct response ads? Direct response advertising enables you to track results from each ad by using offer codes, unique url's or other means of tracking. In most cases you would tell the listening audience to use a offer code or give them a direct url to order from. Now you can measure how many offer codes were redeemed or how many people visited your unique web page link. A great way to track conversions and check your ROI.
advertise cast in progress

Why advertise on podcasts?

The podcast space is growing quickly as now one in five Americans (57+ million) listen to podcasts each and every month. This means your new customers are already listening and it's time to get your business in front of them. Learn More

Ad spots you can purchase in our marketplace

10-Second Shout Out Ad - I will promote your business, product, service, or event for 10 seconds on my podcast.
30-Second Sponsored Ad - I will promote your business, product, service, or event for 30 seconds on my podcast.
60-Second Sponsored Ad - I will promote your business, product, service, or event for 60 seconds on my podcast.
Sponsored Review - I will review your product or service on my podcast.
Guest Interview - I will interview you on my podcast.
Song Play - I will play your song on my podcast.
Podcast Promo - I will promote your podcast on my podcast.
Birthday Wish - I will wish you a happy birthday on my podcast.
Custom Ad Spot - Create a custom ad spot.


What is podcast advertising?

Podcast advertising in general is when a podcast host favorably endorses your product or service on their podcast (audio show downloaded or streamed from the internet). In most cases, the podcast host will endorse your brand with a 30 or 60 second audio ad read during the beginning or middle part of their show. The audio ad contains information about your product/service, any personal experiences the host has with your product, where listeners can order, coupon codes, unique website landing pages, and more.
Listen to sample podcast ad:

I'm new to podcast advertising, is this a good place to start?

Absolutely. We take the uncertainties out of podcast advertising as you can request a free live audio ad read before you commit to an order. You also don't have to break the bank to test drive your first ad campaign with us as we host hundreds of ad spots priced below $50

Learn More from our FAQ Page

More Resources

podcast advertising reasons
Getting started with podcast advertising. Learn how in 5 easy steps.
podcast advertising reasons
Here are the top reasons why you should be advertising on podcasts.
podcast advertising reasons
Need help with your audio ad? Try our ad script generator.
podcast advertising reasons
Understanding podcast advertising lingo Glossary of Terms.