Underworld is a podcast that exposes the secret world of transnational criminal networks that have flourished since there were banks to bust, drugs to smuggle, and scams to run. Journalists Danny Gold and Sean Williams bring their experience reporting on dangerous people and organizations to take listeners on a global tour of mobsters, warlords and crooks - from Brooklyn to Beijing, from the streets to the boardrooms - and everywhere in between. Underworld is a show about heroes, villains, and the barely visible mafias that affect all our lives, whether we know it or not. Every week, the hosts tell a different story, mixing in witty banter and stories from their experiences reporting all over the world.
Our show is growing at a rapid rate. We had about 40,000 downloads in December and upped it to 50,000 in January. Our listeners are already demanding we sell merch, and we're getting write-ups for best under the radar crime podcasts. We've also got some big guests planned for the future, and some original reporting that should get attention on a national news level. We're also charming and fascinating guys that bring a whole lot to the table and a level of respectability and authenticity that you won't find on a lot of podcasts.
Our audience is primarily male from ages 23-44, according to Spotify data, global but centered in the United States and the United Kingdom. They're extremely supportive, and active in messaging across social media platforms. We get constant movie, TV and book requests, and we would be perfect for any advertiser with a focus on young men interested in promoting entertainment. We'd love to do host reads for products, and feel confident we could push our audience to websites and/or products. We also have active facebook, twitter and Instagram accounts that receive a lot of engagement, as well as our personal social media that we're happy to push out advertising on. Danny's twitter is at 35k.