Podcast Advertising Rates 2017

industry average rates
Industry Average Podcast Advertising Rates

Here are the industry average rates based on podcast audience size. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period. CPM is cost per mille or cost per 1,000 listeners.
Listeners Per Episode 10-Second Ad CPM 30-Second Pre-Roll Ad CPM 60-Second Mid-Roll Ad CPM
5000+ $15 $18 $25

advertisecast average rates
AdvertiseCast Marketplace Podcast Advertising Rates

Here are the average rates based on AdvertiseCast's total marketplace. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period. CPM is cost per mille or cost per 1,000 listeners.
Listeners Per Episode 10-Second Ad CPM 30-Second Pre-Roll Ad CPM 60-Second Mid-Roll Ad CPM
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pricing calculator
Pricing Calculator

Determine an estimate on how much it will cost to run your next podcast advertising campaign.
Listener Reach?
How many 10-second ads spots? CPM Rate AdvertiseCast Avg. {{ cpmForReach(calc.reach, 10) | currency:$:0 }}
Industry Avg. $15
How many 30-second ads spots? CPM Rate AdvertiseCast Avg. {{ cpmForReach(calc.reach, 30) | currency:$:0 }}
Industry Avg. $18
How many 60-second ads spots? CPM Rate AdvertiseCast Avg. {{ cpmForReach(calc.reach, 60) | currency:$:0 }}
Industry Avg. $25

Estimated Cost

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