Industry Average Podcast Advertising Rates
Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.
| 30-Second Ad CPM | 60-Second Ad CPM |
| $18 | $25 |
AdvertiseCast Marketplace Podcast Advertising Rates
Rates updated {{ updatedDateDisplay }}
Here are the average rates based on all active listings within AdvertiseCast's marketplace. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period. CPM is cost per mille or cost per 1,000 listeners. Please note these are marketplace averages. To see specific ad spot pricing for a podcast, please visit their listing page.
Reporting Data for 1,913 Podcasts
| Listeners Per Episode | 30-Second Ad CPM | 60-Second Ad CPM |
| {{ labelForReachIdx(idx) }} | {{ getCurrentRateForReachAndLength(reach, 30) | my-currency }} {{ getRateChangeForReachAndLength(reach, 30) | my-currency(2) }} | {{ getCurrentRateForReachAndLength(reach, 60) | my-currency }} {{ getRateChangeForReachAndLength(reach, 60) | my-currency(2) }} |
Pricing Calculator
Determine an estimate on how much it will cost to run your next podcast advertising campaign.
| Listener Reach? | ||||
| How many 30-second ads spots? | CPM Rate |
AdvertiseCast Avg. {{ getCurrentRateForReachAndLength(reach, 30) | my-currency }}
Industry Avg. $18 |
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| How many 60-second ads spots? | CPM Rate |
AdvertiseCast Avg. {{ getCurrentRateForReachAndLength(reach, 60) | my-currency }}
Industry Avg. $25 |