Industry Average Podcast Advertising Rates
Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.
| 30-Second Ad CPM | 60-Second Ad CPM |
| $18 | $25 |
AdvertiseCast Marketplace Podcast Advertising Rates
Rates updated January 1, 2021
Here are the average rates based on all active listings within AdvertiseCast's marketplace. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period. CPM is cost per mille or cost per 1,000 listeners. Please note these are marketplace averages. To see specific ad spot pricing for a podcast, please visit their listing page.
Reporting Data for 1,766 Podcasts
| Listeners Per Episode | 30-Second Ad CPM | 60-Second Ad CPM |
| {{ rate.label }} | {{ rate[30] | currency:$:0 }} {{ getChange(rate, 30) | currency:$:2 }} | {{ rate[60] | currency:$:0 }} {{ getChange(rate, 60) | currency:$:2 }} |
Rate History by Reach:
Pricing Calculator
Determine an estimate on how much it will cost to run your next podcast advertising campaign.
| Listener Reach? | ||||
| How many 30-second ads spots? | CPM Rate |
AdvertiseCast Avg. {{ cpmForReach(calc.reach, 30) | currency:$:0 }}
Industry Avg. $18 |
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| How many 60-second ads spots? | CPM Rate |
AdvertiseCast Avg. {{ cpmForReach(calc.reach, 60) | currency:$:0 }}
Industry Avg. $25 |