Publishes: Weekly on Wed
If you were learning to play golf, would you want to learn from Tiger Woods or some guy who played in high school? Running isn’t any different from golf – you deserve to learn from the best.
And that’s our mission with our podcast and these in-depth interviews:
We want to introduce you to the doers and thinkers in the running world, whose training concepts, depth of knowledge, and stories are so powerful that just hearing them will change the way you approach your running and training.
We want to give you an alternative to the “know-it-all gurus” and marketing hype. Heck, no single person knows it all. The best way to grow is to learn from a mix of smart, energetic and talented people who are willing to share their expertise and experiences.
Description of Reach
What we've started to find with the podcast is that the audio format is really great for introducing customers to a product or service and helping them build trust in the product since they have a relationship with our host and brand that they trust. However, getting them to click or immediately visit a site during or after an episode is a challenge (I've experienced this myself while driving and hearing about a product I wanted to know more about).
As a solution to better help our partners, we're bridging that gap by using our email and social platforms to connect the podcast message with a more easily visited link and message. Thus, your message will also go out every two weeks in our newsletter (which reaches 75k members) and we will also highlight on our social platforms.
running, fitness, health, marathons, 5ks