Podcast Advertising Rates
Pricing of podcast ads simply comes down to the amount of downloads/impressions the podcast receives in the first 30 days and the CPM rate. What does CPM mean? CPM stands for Cost Per Mille (latin for 1,000) or in our case the cost you pay per 1,000 downloads (listens) of your podcast.
The overall average rate for baked-in podcast host read ads are:
60 second spots: $25-28 CPM
30 second spots: $21-24 CPM
To calculate how much you can charge for your ad spots, here's the quick equation:
Cost = Reach * CPM / 1000
Or you can always use our
calculator tool.
Now when you expand outside of baked-in host read ads, CPMs can vary. We've put together this table to help you better understand CPM rates across many different types of podcast ad units.
Then we went a step further on the second table to show CPM rates broken down by podcast genre/category. Note these are only for baked-in host read ads.
Podcast Category |
CPM Rate |
Business |
$30 |
Health & Fitness |
$27 |
Technology |
$26 |
Education |
$26 |
Fiction |
$24 |
Science |
$23 |
Comedy |
$23 |
Society & Culture |
$23 |
Games |
$22 |
Leisure |
$22 |