AdvertiseCast Podcast Advertising Capabilities

Compare the different podcast ad products availabe on AdvertiseCast.
Natural Host-Read Baked-In Ads
$15-50 CPM
Dynamic Premium Ads
$15 CPM
Dynamic Back Catalog Ads
$10 CPM
Description Our most popular ad product! Ads are naturally read by the podcast host in there own words, but cover important talking points / promo codes provided by advertiser. Premium dynamic ads are pre-produced ads that are dynamically inserted to reach specific listeners that match the targeting criteria defined by ad client. Remnant dynamic ads are pre-produced ads with limited targeting capabilities. These ads are used to fill-in any unsold host-read spots and back catalog inventory.
Availability All podcasts in our network and partner networks. Only Pro Plan Podcasters that use our hosting service. Only Pro Plan Podcasters that use our hosting service.
Buying / Cost Order ad spots (10/30/60 seconds) at a fixed cost from our sales team or online marketplace. Most spots are priced $15-50 CPM. Pricing is set by podcaster according to current marketplace rates. $200 minimum ad buy required. Order blocks of ad impressions/downloads from our sales team or online marketplace. Pricing is set by AdvertiseCast. $15 CPM. $1,000 minimum ad buy required. Order blocks of ad impressions/downloads from our sales team or online marketplace. Pricing is set by AdvertiseCast. $10 CPM. $1,000 minimum ad buy required.
Ad Duration Ads live in episode forever. Ads are delivered between campaign start and end dates or when impression count has been satisified. Ads are delivered between campaign start and end dates or when impression count has been satisified.
Targeting Capabilities Podcast episode specific. Select podcasts, define campaign start and end dates, choose GEO locations (country, country regions, DMA, or by zip code. Select podcast categories and define campaign start and end dates.
Podcast Work Required Perform the live ad read as stated in the order details when recording your episode. Mark 2-3 locations in episodes you wish for us to insert ads. No further work is needed. Mark 2-3 locations in episodes you wish for us to insert ads. No further work is needed.
Approval Process Podcaster approves or deny's each ad buy request. AdvertiseCast approves ad buy. AdvertiseCast approves ad buy.
Podcaster Rev Share 70% 50% 50%
Payouts 30-days from marking the ad spot completed. Payouts paid by Paypal or ACH. 30-days from marking the ad spot completed. Payouts paid by Paypal or ACH. 30-days from marking the ad spot completed. Payouts paid by Paypal or ACH.
Get Started Get Started Get Started