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The Not Old Better Show
Every brand has stories to tell—stories to engage, inform, surprise, delight, and impact an intended audience, but that will also deliver on measurable business goals. My role, throughout my career, is as the conduit between brand and consumer. My show, The Not Old Better Show does that, and more. A tiny bit of background...(just fact :) I am an award-winning blogger, podcaster, writer, and producer, known for my down to earth accessible reporting and advice for men and women in the 50 + age community with The Not Old Better Show. My deep media background includes my role as one of the founding editors of MommyCast & MommyCast Latina, the wildly popular, very first mom podcast in audio and video, and its producer from 2004 to 2009. MommyCast has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, and Variety magazines, and the USA Today & Wall Street Journal newspapers, among many others. As such, I'm very sponsor familiar, knowing that the "line" can't be crossed over between "selling" and being objective, but that content, genuine content can go far further. I am familiar with healthcare sponsorship (The Not Old Better Show is currently the exclusive podcaster for the Smithsonian, and my shows always consider health, wealthiness, and other Smithsonian topics. My audience demands this knowledge.) I am published in AARP, Huffington Post, Changing Aging Magazine, and my audience is over 500000 per show. (you can see this, with public metrics, via https://soundcloud.com/notoldbetter where over 12MM "Likes" "Listens," and "Comments" are publicly available, evidencing my active, engaged audience. iHeartRadio is a great place for my audience to find our show, and because of the "app" nature, it is easily found on many auto manufacturer in dash systems. This familiarity, and "radio-like" nature, is excellent for my audience. If you'd like to see a great video, featuring my discussion of sponsors, their role, and my approach, please check this out (it's super brief): https://vimeo.com/178518739 or, this simple landing page gathers hundreds of thousands of names for my email lists, check it out: https://wiseintro.co/thenotoldbettershow Here is our listing on AudioMack, which tells a wonderful story about us, too: http://www.audiomack.com/song/notoldbetter/nob-jodi-picoult-interview Here is my value proposition to you: 1) With a focus on "better" aging, conversation, engagement, and joy, The Not Old Better Show delivers "better" results, more efficiently and with "better" results, than any other 55+ publication. Our slogan is more than just a slogan: "Talk About Better..." 2) Using the right technology for my 55+ audience, including smartphone and tablet apps (let's talk about the use of these tools very soon, as you'll be impressed with their effective inclusion among my offerings), I anticipate active growth in my audience, who are passionate about communicating with one another, and want a "community" to share with, grow with, and conduct their business with. 3) The Not Old Better audience is there because they're eager to learn, eager to grow, and eager to change the face of aging because their buying power, consumption patterns, and sheer numbers, want to learn about new products, services and opportunities for growth. I have much more to share, and lots of metrics reports, data, and important stories...let's talk soon. thanks. Paul Vogelzang Host, The Not Old Better Show PS: ask me about my use of Facebook Instant Articles, and my placement in Apple News!!
Weird Darkness: Stories of the Paranormal, Supernatural, Unsolved and Unexplained
ABOUT WEIRD DARKNESS... "Bolt your doors, lock your windows, turn off your lights, and come with me into the Weird Darkness…" *** “Best Storytellers in Podcasting” for 2019 by Podcast Business Journal *** *** “Storyteller-Drama” finalist for the People’s Choice Podcast Awards in 2019. *** Darren Marlar tells true stories of the paranormal, supernatural, legends, lore, mysterious, macabre, unsolved and unexplained - with episodes posted daily, even on holidays. Weird Darkness has been compared to “Coast to Coast” with Art Bell, “The Twilight Zone” with Rod Serling, “Unsolved Mysteries” with Robert Stack, “In Search Of” with Leonard Nimoy, and others. Weird Darkness can be found everywhere such as Apple Podcasts, Spotify, Google Podcasts, Spreaker, Stitcher, and everywhere else you listen to podcasts, including media platforms like YouTube, TuneIn, iHeart Radio, and you can even ask your home’s smart device (Echo, Siri, etc.) to “Play the Weird Darkness podcast.” DEMOGRAPHICS & MORE... As of February 2020 the podcast was receiving over 650,000 downloads per month. Weird Darkness is heard worldwide, with 78% of listeners from the USA. 6% in the UK, 6% in Canada. Listeners of Weird Darkness are typically over the age of thirty-five, and over half being over the age of fifty-five, and over 67% of all listeners being female. Over 60% of all listeners do so using Apple Podcasts. Spotify 11%. Almost 87% of all listeners consume the podcast via smartphone. 64% IOS, 25% Android. The audience of Weird Darkness is fiercely loyal, sending emails to the host, leaving reviews, liking the Facebook page (Facebook.com/WeirdDarkness), and the private Facebook group (Facebook.com/groups/MarlarHouse) is very active and growing fast. HISTORY OF WEIRD DARKNESS… It was in late September 2015 that the pilot episode “Mothman: The Enigma of Point Pleasant” was posted… not as a podcast, but as a video on YouTube. The next month it was decided to move forward with a regular series at two videos per week, focusing on subject matter such as ghosts, unsolved mysteries, true crime, conspiracies, and anything else that is strange, dark, or bizarre. While Weird Darkness did find fans on YouTube, the growth was slow. A year later in October 2016 it was decided to also offer the episodes in podcast form by simply re-posting the audio from the YouTube videos. It was then that the show truly began to find its base and began growing… fast. Another year later, and in October 2017 the difficult decision was made to stop making videos entirely and focus solely on the podcast (audio-only) version. Doing this not only increased the quality of each episode, but allowed Darren Marlar to post more often – eventually creating new episodes every weekday, and archive episodes on the weekends. The show exploded in popularity. In doing so, Weird Darkness generated over one-million downloads in the first six months immediately following the October 2017 change – and continues to grow even more quickly today with no hint of slowing down. As of September 17, 2019 the podcast was receiving over 678,000 downloads per month! Weird Darkness was named one of the “Best Storytellers in Podcasting” for 2019 by Podcast Business Journal. And was a finalist for the “Storyteller-Drama” award for the “People’s Choice Podcast Awards” in 2019. Weird Darkness has also been recognized widely in the press by Business Insider, Podcast Magazine, Beyond the Bleak, and others.
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