Destiny Reset Podcast
The Destiny Reset Podcast is all about the hobby, communities, and lifestyle that has formed around the video game “Destiny” developed by Bungie & Published by Activision. Similar to phenomena such as the World of Warcraft community that was created in the Early 2000’s, Destiny has developed into a complete Hobby for many of its players, and commands a user base of over 20 million registered users, with a full sequel releasing September 6th, 2017. A PC version of Destiny 2 is also set to release October 24th. Now with over 100 episodes published, Destiny Reset Podcast brings fresh, relatable commentary to its listeners on actively improving gameplay, the newest strategies, prolific guests such as Twitch Streamers, Youtubers, Podcasters, and Community Members, and offers a community launchpad for like-minded gamers to find a home. Our show typically releases weekly every Tuesday and is an average of 1.5 hours in length. Lance (Aer0Knight) and Nathan (CyborgSasquatch) met one day on Reddit.com and quickly found chemistry as Co-Hosts and business partners. With similar backgrounds, families, and fascinations with Destiny, we have become cornerstones of the Destiny Community. Our focus on positivity, healthy criticism, and the creation of a family-driven community has developed a very loyal and dedicated fanbase that returns week after week to consume whatever content we create for them. Over 100 episodes, we have created trust and authority with our audience in relation to the play styles, attitudes, and even spending decisions we recommend to them. We also both maintain growing channels on Twitch.tv where we more directly entertain and interact with our fan base. Our average listener is aged between 18-40, male, and located in the continental US. While we do boast a diverse and international listenership, we find the majority of our listeners to fit within this category. We also are able to bring a very committed community to the table--we have a “Clan” of over 1600 members and growing, that nest within our Partnered Discord Servers. This gives us direct access to our most vocal and engaged portion of our community who look to us for leadership, advice, what to play, how to play, and even what devices and services to use. We utilize this tool to gain constant insight into what people are interested in hearing and learning about on our show. We typically offer midroll advertisements to sponsors--we find this is the most effective time to speak to our audience when they are sufficiently engaged, and still fit within our existing show format. We seek sponsorships with companies that provide services or products that we believe in and patronize ourselves. We only offer our brand to products and services that we believe will genuinly benefit our audience. This maintains trust and authority with our audience, and produces better results for our sponsors.