Downline
Downline
Explicit
Active
Society & Culture, Comedy
Reach
|
Downloads per Episode
5,500
|
Hosting Provider
Acast (IAB Certified) IAB Certification
Publishes
Weekly on Tue
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Description
A consumer awareness, anti-scam podcast focused on the multi-level marketing (MLM) industry which is culty af. Based out of Canada, host Bailey Pelletier breaks down what is wrong with the inherently flawed and predatory multi-level marketing industry and the companies that it is made up of— think Amway, Herbalife, LuLaRoe. Approximately 1 in 10 people in North America have been an MLM rep and there is currently a max exodus from this industry underway.
The podcast receives approximately 40,000 total downloads per month and this content is ripe for lucrative ad placements. When people leave MLM, they are often looking for products to replace what they used to purchase as MLM reps. This includes jewelry, essential oils, personal care products, supplements and electrolyte drinks, clothing, candles, home décor, cleaning products, coffee & tea, etc. Audiences that listen to anti-scam/ anti-cult/anti-MLM content are also very interested in internet security, home security, mental health, and entrepreneurship.
Advertisements that speak to the needs listed above will have a direct link to the content of the show and will yield good results.
The podcast receives approximately 40,000 total downloads per month and this content is ripe for lucrative ad placements. When people leave MLM, they are often looking for products to replace what they used to purchase as MLM reps. This includes jewelry, essential oils, personal care products, supplements and electrolyte drinks, clothing, candles, home décor, cleaning products, coffee & tea, etc. Audiences that listen to anti-scam/ anti-cult/anti-MLM content are also very interested in internet security, home security, mental health, and entrepreneurship.
Advertisements that speak to the needs listed above will have a direct link to the content of the show and will yield good results.
Podcast Information
About the Host
Host Name: Bailey Pelletier
Host Residence Country: Canada
I am a dual law and masters student. I am 25 years old. I am witty and honest. My listeners and I are consistently interacting and we have built a lot of trust with each other. I frequently give them product recommendations to replace the products they were previously getting from a multi-level marketing company.
Average Episode Length
20 Minutes - 1 Hour
Recent Podcast Episodes
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Audience Demographics
Gender
|
Male
5%
|
Female
95%
|
Audience Percent by Country
| United States | 75% |
Education
| High School | 3% | |
| Some College | 26% | |
| Bachelors | 43% | |
| Masters | 24% | |
| PHD/Doctorate | 4% |
Age
| 12-17 | 0% | |
| 18-24 | 7% | |
| 25-34 | 54% | |
| 35-44 | 28% | |
| 45-54 | 8% | |
| 55-64 | 3% | |
| 65+ | 0% | |
| Median Age: 34 | ||
Income
| Less than $40k | 9% | |
| $40k-$60k | 14% | |
| $60k-$80k | 12% | |
| $80k-$100k | 3% | |
| $100k-$150k | 36% | |
| $150k+ | 26% | |
| Median Income: $110,000 | ||
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